Mr.Kaushal khandor,Vice-President ,Neoteric Infomatique Ltd, spoke to Mr.D.Ujval Kumar, Principal Correspondent, ITCOM JOURNAL.

ITCOM JOURNAL Can you tell us an overview of neoteric Infomatique Ltd.?

Mr.KAUSHAL KHANDOR : neoteric is one of India’s leading national IT distributors. Since inception, it has been bringing the latest products and technology solutions to the market and finding new ways to add value to our customers. It offers a broad array of future bound, well-structured core technology solutions across diverse verticals.

neoteric was founded in 1991, as a value added re-seller, by a team of young and dynamic professionals with marketing, sales and technical know-how spread across various industries. In 1997, neoteric leveraged its partnership with key vendors to move into the national distribution space. The in-depth understanding of the channel business and close association with leading vendors has enabled neoteric to be the vital link in the technology value chain, connecting solution providers in India with vendors worldwide.

neoteric, with a wide reach in 500+ cities and a base of 10,000 partners, has been a trendsetter and have always strived to bring tomorrow’s technology today. The vision, reach, Go-To-Market strategy, performance driven innovative initiatives ensure a unique experience, a feeling that is truly neoteric.

ITCOM JOURNAL:- What are the products and services which neoteric is providing to the customers.

Mr.KAUSHAL KHANDOR:- Offering technology next products to our partners ensuring their growth as the technology evolves and delivering “Value Addition” is the core behind every activity by neoteric. In each of our verticals viz. components, consumer and peripherals, PC, Creative and Enterprise, we strive to encompass complete solutions under each, and thereby ingrain the concept of solution selling rather than box selling to all our partners. Our marketing team with their extensive research and creative knack enable innovative activities and ideas to reach the partners and customers. F1, the service arm of neoteric, with its widespread reach in 95 cities, ensures worry free services to all our partners and their customers. Evolve, a training initiative by neoteric, enables the partners to take the next leap and help them understand technology thereby upselling and helping them earn better profit margins.

neoteric is currently associated with the following Partners – Acer, Alcatel-Lucent, Apple, Avocent, Belkin, BenQ, Brother, Cisco, Dell, Edimax, EverFocus, GE, Gigabyte, Hitachi, Imation, Incase, Iomega, Kingston, LaCie, Lenovo, LiteOn, Logitech, LG, Matrox, Microsoft, Moser Baer, MSI, NEC, Numeric, Plustek, Samsung, Trend Micro, UMAX, WACOM, Western Digital, Wipro, X-mini and ZOTAC.

ITCOM JOURNAL:- How would you differentiate yourself from your competitors?

Mr.KAUSHAL KHANDOR:- Bringing technology next products to the customers, being the forerunner in the market and Value Addition has always been mantra and core behind the growth so far @ neoteric. Building on this strength further, our efforts would be directed at providing better and complete solution offerings to our partners and strengthening our product portfolio. Further at neoteric, we are building offerings that would enable & support the channel partners to service their customers end to end by providing a complete gamut of services right from consulting to post sales services.

ITCOM JOURNAL:- What will be the role of neoteric infomatique ltd in coming years?

Mr.KAUSHAL KHANDOR:- neoteric have always strived to be the first choice as a distribution partner for both vendors and resellers  with its efficient supply chain, product knowledge, value added marketing services and demand creation activities.

Having entered the solutions space in the year 2008, neoteric technology solutions (NTS) concentrated more on the hardware solutions, thereby inculcating the concept of solution selling rather than mere box-selling to the partners. The focus next was to provide a complete gamut of services right from consulting to post-sales services. Thus was the advent of 2 new divisions Converged Technology Solutions (CTS) & Technology Enabled Services (TES) which would provide the complete umbrella of services right from consulting and pre-sales, solution designing, training and support to the partners and end-customers, certification training, implementation and post sales service.

With NTS, neoteric leverages its unique vision, enviable reach, Go-To-Market strategy, performance driven innovative initiatives to ensure a distinctive experience, a feeling that is truly neoteric, into the enterprise sector. The Value Added approach that neoteric consistently strives to deliver, is the objective that NTS wishes to execute by supporting, training and enabling the partner to understand and satisfy the needs of their customers end-to-end.