Mr.Ajay Kogta,Country Manager, Indian Sub-continent, Strontium Technology, Spoke to Mr.D.Ujval Kumar, Principal Correspondent, ITCOM JOURNAL, on companies activities.
ITCOM JOURNAL:- What are the products and solutions does Strontium Technology provides to the customers.
Mr.AJAY KOGTA:- Our current product portfolio carries all types of DRAM & All Range of Flash Products for Digital Camera/ Mobile & Pen Drives.
Our unique value proposition is major brand quality, at competitive price available consistently through all market conditions. The first two aspects are important for our consumers and the third is important to our channel partners.
ITCOM JOURNAL:- Tell us about DDR3 – 1600MHz speed Memory modules which Strontium technology has launched in India.
Mr.AJAY KOGTA:- We have unveiled new DDR3 1600MHz speed grade memory modules for desktops and laptops, with 2GB and 4GB capacity. With base memory frequency at 1600MHz, latency of 9-9-9-24 and low 1.5V supply voltage, Strontium DDR3 1600MHz modules offer maximum compatibility and system efficiency. Users can reach maximum performance and faster benchmark scores without having to overclock.
Strontium will be offering these 4GB DDR3 1600MHz modules at the price of 1333MHz for an introductory period to customers throughout India, Australia, New Zealand and other countries. Strontium 1600MHz modules also come in 2GB capacity and in the form of single, dual and triple channel kits, while EVM 1600MHz modules is only available in 4GB capacity. Strontium is encouraging the adoption of this technology while other module houses pushes inventory on trailing edge products which are left over from the developed markets.”
All Strontium memory modules are consistent and compatible with JEDEC standards, RoHS compliant and carry a lifetime warranty.
ITCOM JOURNAL:- How would you differentiate yourself from your competitors?
Mr.AJAY KOGTA:- The Indian market is one of the most vibrant markets. Every technology segment from the bleeding edge to the far trailing edge can be seen in the Indian market. Market participants – the dealers and consumers – are very knowledgeable. They understand quality and total cost of ownership and not just lowest priced product. Therefore we position ourselves as the vendor of product that ‘Never Lets You Down’. Strontium memory solutions are built using 100% tested and highest quality ‘Major Brand’ components on world class highly automated production lines in Singapore. We are using only major brand chips such as Hynix and Micron in our Dram modules & Flash products, this ensures and gives confidence to channel that our quality is consistent in every lot.
ITCOM JOURNAL:- Are you satisfied with the performance of the company and what will be your target in coming years?
Mr.AJAY KOGTA:- Yes we are very much satisfied with our performance. As there is no authentic survey on Indian memory industry that can give idea on market share, but our target is to become Retailers and Assemblers first choice when it comes to selecting the memory.
We see Strontium as leading player in Indian memory Industry in the coming year.
ITCOM JOURNAL:- What type of training and support you are providing to channel partners in India.
Mr.AJAY KOGTA:- Our approach is to continuously increase awareness of Strontium products, Quality, After Sales Support amongst Tier 1, Tier 2 Resellers, Retail Partners, and System Integrators in the form of Trainings, Seminars, Road Shows and various benefits programs.
Right now we also have a weekly newsletter for our channel partners to keep them updated with latest market situation and that helps them to manage inventory optimally and profitably. On the channels side we are going to keep working with our distribution partners to make the product available throughout the length and breadth of the country.
ITCOM JOURNAL:- What will be the role of Strontium Technology in the coming years?
Mr. AJAY KOGTA:- We have planned an advertising campaign in various trade media across India to highlight to our partners understand the value we bring to them.
